The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom, and forever changed the way outdoor enthusiasts looked at their feet. These days, the Smartwool brand produces stylish activewear that will help you enjoy the outdoors, no matter the weather. As with the iconic socks, Smartwool activewear wicks moisture and controls odour.